Aroma Magic makes safe, healthy, responsible choices in everything we do and offer to our consumers. In fact, we look at more than just ingredients when we source our materials. We think twice about where the product and ingredients are from, how it is made, who makes it and even more complex issues like biodiversity. Our sustainability model has a the following touch points:
- We seek products and ingredients made locally, responsibly or Fair Trade. For a simple moisturiser made of honey and shea butter, we need to investigate a dozen sources.
- We choose raw materials for formulation, packaging and interiors that are renewable.
- We do not test our products on animals.
- We try our best to offer pretty packaging to our consumers that is eco-friendly and attractive. Packaging is 100% biodegradable, reusable or recyclable. We take actions daily to comply with the packaging guidelines that are numerous and concrete.
We have developed a set of guidelines that we refer to when we create packaging that is environment friendly. Our packaging choices are based on three fundamental points :
- Use of as little raw material as possible
- Use of recyclable materials
Eventually, it is not just about sustainability, but also about human rights, animal rights and of course, YOU and your BEAUTY.